Marketing teams are always looking for new channels to reach their audience. You optimize your website, run paid campaigns, manage social media, send newsletters, and produce content. But there is one channel that most marketing teams completely overlook: employee email signatures. Your company sends thousands of emails every week. Every one of those emails lands in someone’s inbox with space for a promotional message. Scribe lets marketing teams unlock this channel in under a day. Deploy banners, event invites, and content offers across every employee’s signature automatically. No IT involvement. Marketing owns the process. Instant campaign updates company wide.Documentation Index
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The untapped marketing channel in every inbox
Think about how many emails your company sends each week. Sales reps emailing prospects. Customer success managers checking in with clients. HR sending messages to candidates. Finance following up on invoices. Each of those emails reaches someone who already has a relationship with your company, and each one includes a signature that could carry a marketing message. Email signature banners achieve an average 12% click through rate. Compare that to display ads (0.1%), email marketing (2 to 3%), or social media posts (1 to 2%). The reason is simple: signature banners appear in one to one emails from people the recipient already knows and trusts. It is not advertising. It is a natural extension of a personal email. For marketing teams, this represents a high performing channel that requires no ad spend, no list building, and no content calendar. You create a banner, deploy it across your team’s signatures, and every outgoing email becomes a promotional touchpoint.What marketing teams can promote through signatures
Scribe’s campaign banners give you a flexible canvas to promote anything your marketing team is working on. Product launches. Announce new products or features through signature banners. Every email from every department becomes a launch announcement reaching contacts that your marketing emails might not. Events and webinars. Promote upcoming events, conferences, webinars, or meetups. Signature banners put your event in front of people who have a direct relationship with someone at your company. Content marketing. Drive traffic to your latest blog post, whitepaper, ebook, case study, or video. Use signature banners to amplify content distribution beyond your newsletter list. Seasonal promotions. Highlight sales, discounts, limited time offers, or seasonal campaigns. Rotate banners to match your promotional calendar. Brand awareness. Reinforce messaging around a rebrand, a new tagline, or a company milestone. Every email carries your message to contacts across sales, support, HR, and operations. Customer stories and testimonials. Showcase client success stories or testimonials in signature banners. Social proof delivered through personal emails is more impactful than on a landing page. Podcast and video content. Promote your latest podcast episode, YouTube video, or webinar recording. Drive views from an audience that already knows your brand. Hiring and employer branding. Add a “We’re hiring” banner to promote open roles and your employer brand. Reach passive candidates through the emails your team already sends.Why marketing should own email signatures
Traditionally, email signatures live with IT. Someone in IT creates a template, exports some HTML, and sends instructions to employees. Updates are slow, inconsistent, and painful to coordinate. Marketing has great ideas for what signatures should include, but no way to execute without filing IT tickets and waiting. Scribe changes this dynamic. The platform is designed for marketing teams to manage directly, without any IT involvement. No coding required. The visual editor lets you design signatures and campaign banners visually. Drag and drop your logo, pick colors, add social links, and upload banner images. No HTML, no CSS, no IT. Self serve campaign management. Create, schedule, and update campaign banners whenever you want. Launch a new banner in the morning and have it live across the entire company by lunch. No tickets, no approvals, no waiting. Instant company wide updates. When you swap a banner, every employee’s signature updates immediately. No need to chase people or coordinate with department heads. Targeted campaigns by team. Run different banners for different departments. Your sales team promotes a case study while your customer success team promotes a webinar. Each group sees the banner most relevant to their contacts. Campaign scheduling. Set start and end dates for your campaigns. Banners appear and disappear automatically, so you do not need to remember to remove a promotion after it ends.Measure what matters
Marketing teams need data. Scribe’s analytics give you visibility into how your signature campaigns perform. Click tracking. See how many clicks each banner generates. Track performance over time to understand which campaigns resonate. Campaign comparison. Compare click through rates across different campaigns. Learn what types of content, offers, and messages drive the most engagement. Team level insights. See which departments or teams generate the most signature clicks. Use this data to optimize banner targeting. ROI measurement. Calculate the value of signature clicks against your other marketing channels. With zero ad spend and a 12% average click through rate, the ROI is typically significant.How Scribe works for marketing teams
Create your Scribe account
Sign up at scribe-mail.com. You get a 14 day free trial with no credit card required, access to all features, and unlimited users.
Design your company signature template
Use the visual editor to create a signature that matches your brand guidelines. Add your logo, brand colors, social links, and a call to action. Use smart fields to personalize each employee’s signature with their name, title, and contact details.
Connect your email provider
Link Scribe to your Google Workspace or Microsoft 365 environment. Signatures are deployed across the company automatically. See all supported platforms in our Integrations overview.
Deploy signatures company wide
Install branded signatures for your entire team at once. Every employee gets a personalized signature without any action on their part.
Launch your first campaign banner
Design a banner promoting your current marketing initiative. Upload the image, add a link, assign it to the right teams, and set the schedule. Your campaign is live across the company in minutes.