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From the signature detail page, click the Analytics tab to see performance data for this specific signature. For workspace-wide analytics across all signatures, teammates, and campaigns, see Analytics Overview.
Everything on this page is measured by Scribe. If you also personalize your links with UTM parameters, that data goes to your own analytics tool and is reported there. It is a separate dataset, so the numbers won’t match what you see here one to one.

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Overview chart

The top section shows three key metrics over time:
  • Total Views: How many times the signature was seen by email recipients
  • Total Clicks: How many times recipients clicked on an element in the signature
  • Click-through Rate: The percentage of views that resulted in a click
Click on any metric to highlight it in the chart. Use the date picker in the top-right to adjust the time range, and toggle between Day, Week, and Month views.
Signature analytics chart showing Total Views, Total Clicks, and Click-through Rate over time

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Top 5 elements

A table showing the five most-clicked elements in your signature. Each row shows the element’s preview, type (e.g., Social, Banner, Link), link, views, clicks, CTR, status, and lifetime.

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Top 5 teammates

Shows which teammates generate the most engagement. Each row displays the teammate’s name, email, total views, clicks, and CTR. This helps you identify your most active email senders and understand which teammates drive the most signature engagement.

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Top 5 countries

Shows where your email recipients are located based on signature views. Columns include country, views, clicks, and CTR.
Analytics data requires tracking to be enabled. If you see “No data available yet”, make sure tracking is turned on in your workspace settings.
To go beyond views and clicks and record the conversions a signature drives on your website, see Conversion tracking.