Analytics Overview

Track the performance of your email signatures with views, clicks, and CTR across signatures, teammates, campaigns, and countries.

Analytics gives you a complete picture of how your email signatures are performing. See how many people are viewing your signatures, clicking on elements, and engaging with your marketing campaigns, all from one centralized dashboard.

What Analytics tracks

Every time a teammate sends an email with a Scribe signature, the signature elements are tracked automatically. Analytics collects four core metrics across your entire workspace:

• Total views. The number of times signatures were displayed to email recipients.
• Total reach (unique users). The number of unique recipients who saw a signature.
• Total clicks. The number of times recipients clicked on a signature element (link, button, banner, etc.).
• Average CTR. The overall click-through rate as a percentage.

These metrics are shown at the top of the Overview tab and update in real time.

Analytics tabs

The Analytics page is organized into five tabs, each offering a different lens on your data:

• Overview. A high-level summary of all signature performance with a timeline chart and leaderboards for top elements, top teammates, and top countries.
• Marketing Campaigns. Performance data for each marketing campaign, including views, clicks, CTR, date range, and status.
• Signatures. Aggregated performance per signature template, so you can compare how different signatures perform.
• Teammates. Individual performance per teammate, showing who is generating the most views and clicks.
• Countries. Geographic breakdown of signature engagement by country.

Date range and grouping

A date range picker in the top right corner lets you filter analytics to a specific period. You can also toggle the timeline chart between Day, Week, and Month groupings to zoom in or out on trends.

Top performers

The Overview tab includes three leaderboard tables that surface your best-performing items at a glance:

• Top 5 elements. The signature elements (links, buttons, banners) with the most engagement. Each row shows a preview, element type, link, associated signature, views, clicks, CTR, status, and life time.
• Top 5 teammates. The teammates generating the most signature engagement, with their signature, views, clicks, and CTR.
• Top 5 countries. The countries where recipients are engaging most, shown with a flag, views, clicks, and CTR.